Discover how CloseBi helped a multi-location spa and salon chain increase direct bookings by 4x, reduce aggregator dependency, and dominate local “salon near me” searches through AI-powered hyperlocal optimisation.
The Outcome:
4X More Bookings,
No More Aggregator Dependency
4X increase in direct bookings via Google Search and Maps
3.5X boost in “salon near me” visibility
4.6-star rating, increasing click-through rates by 2.8X
Instant bookings via WhatsApp, reducing dependency on aggregators
The Problem: Great Services, But Empty Chairs on Weekdays
This upscale spa and salon chain, despite premium services and strong word-of-mouth, faced:
Low weekday footfall across key outlets
Heavy reliance on third-party platforms (UrbanClap, Nearbuy) to fill slots
Poor visibility for high-intent “salon near me” or “bridal makeup nearby” searches
Inconsistent reviews and outdated Google Business Profiles (GMB)
Without a strategy to convert local digital searches into direct bookings, growth plateaued.
Behavioral Insight: 85% of Beauty Seekers Start on Google
85% of consumers search for local salons or spas on Google before booking (Google India Beauty Trends)
75% include “near me” or a locality (e.g., “haircut Andheri” or “spa Powai”)
Salons with 4.5+ stars generate 2.8X more clicks than those rated lower
Booking intent peaks between 12 PM – 3 PM and 6 PM – 8 PM
This brand was missing out on these high-intent discovery moments.
CloseBi deployed HyperCore™, tailored to the beauty industry’s hyperlocal search patterns, orchestrating its AI agents to optimize discoverability and drive direct engagement.
HyperFly™: Crafting Picture-Perfect Listings
Fully optimized each outlet’s Google Business Profile (GMB) with services (haircut, bridal makeup, spa therapies), updated photos, pricing, offers, and operational hours
Integrated seasonal offers (e.g., bridal packages during wedding season)
Launched a review generation strategy, improving the rating from 4.1 to 4.6 stars
HyperRev™: Booking Made Instant
Enabled WhatsApp-based appointment booking straight from GMB and Maps
Automated follow-ups with personalized offers (“Book today & get 10% off!”)
Routed enquiries to the nearest available outlet based on service type.
HyperMetrics™: Data that Drives Growth
Delivered real-time insights on:
Which outlets were performing best
Peak hours for searches and bookings
Which services had the highest demand
Helped optimize staff scheduling and promotional timing based on data
Ready to Make Your Salon the #1 Choice Locally?
Let CloseBi turn your digital searches into real appointments.
No paid ads. Just smart, Hyperlocal SEO that works.
Book Your Free Consultation Today